by David Smith | Dec 18, 2023 | Marketing Planning, Marketing Strategy
5 Marketing Planning Myths Tech Consulting Firms Believe (but shouldn’t if they want to grow). By David Smith Marketing PlanningMarketing Strategy There are probably a gazillion myths, excuses, and reasons why tech consulting firms ignore or disregard creating...
by David Smith | Dec 8, 2023 | Marketing Planning, Marketing Strategy
The 7 Deadly Sins of Tech Consulting Marketing Planning By David Smith Marketing PlanningMarketing Strategy Tech consulting firms must have effective marketing to accelerate growth, and effective marketing begins with a plan. Unfortunately, tech consulting firm...
by David Smith | Oct 27, 2023 | Marketing Planning, Marketing Strategy
Is Your Marketing Strategy Ready? By David Smith Marketing StrategySuccessful Marketing After years of what seems like treading water, your tech consulting firm needs customers to grow. To grow you need customers. To gain customers you have to have marketing. But not...
by David Smith | Oct 6, 2023 | Marketing Execution, Marketing Planning, Marketing Strategy
Evaluating 2023 Marketing Performance By David Smith Marketing Planning Marketing Evaluation Q4 has arrived, and I’ve proclaimed October “National Marketing Plan Procrastination Month.” Every tech consulting leader and marketing director I know recognizes they are “on...
