by David Smith | May 8, 2024 | Resources
Does Marketing Success Extend Beyond Leads? By David Smith Relying solely on leads as the metric for success can lead to missed opportunities and an incomplete marketing strategy. Tech consulting firm leaders must expand their thinking and integrate more comprehensive...
by David Smith | Apr 16, 2024 | Marketing Planning, Marketing Strategy
Marketing Planning- Stakeholder Input: Customer Success Edition By David Smith Want valuable marketing plan input from Customer Success? Ask the right questions. Here’s a list of 20 to get you started. Input from your customer success (CS) leadership will improve the...
by David Smith | Apr 9, 2024 | Marketing Execution, Marketing Strategy
Reasonable marketing expectations are required for marketing success By David Smith Tech and IT consulting firm leaders must set and manage reasonable marketing expectations. Reasonable expectations serve as guardrails, preventing the pursuit of unattainable goals,...
by David Smith | Mar 27, 2024 | Marketing Planning, Marketing Strategy
The Incredible Financial Value of Ideal Customers By David Smith When you have the discipline to focus strategy, marketing, and sales on ideal customers, it will have an extraordinary impact on your business. Tech consulting firms often take deals from technology...
by David Smith | Jan 17, 2024 | Lead Generation, Marketing Planning
Setting Smarter Tech Consulting Firm Lead Generation Goals and Expectations By David Smith Marketing StrategyLead Generation Any discussion of the firm’s marketing goals should begin with this statement: The business and marketing goals should be aligned and directly...
