by David Smith | May 15, 2024 | Lead Conversion, Lead Generation, Marketing Execution
The Fortune is in the Follow-up By David Smith Tech consulting firms waste a lot of time, effort, and money on marketing, with lead generation being a prime example. How do I know? When I talk to some consulting firm leaders and ask them to describe the process that...
by David Smith | Mar 5, 2024 | Lead Generation, Marketing Planning
Seven Lead Generation Mistakes By David Smith The simplest way to improve your tech consulting firms’ lead generation is to recognize and eliminate result-killing mistakes. Concentrate on eliminating these seven mistakes and see your results soar. If you are the...
by David Smith | Jan 24, 2024 | Content Marketing, Lead Conversion, Lead Generation, Marketing Execution
3 Ways to Use Content to Improve Lead Nurturing Results By David Smith Lead Generation Lead Nurturing Follow-up is critical after attracting potential customers. If you don’t keep in touch and build a relationship, the time, money, and effort you spent finding...