by David Smith | Mar 15, 2019 | Content Marketing, Customer Experience, Inbound Marketing
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can’t get away with having generic offerings or the lowest...
by David Smith | Feb 20, 2019 | Content Marketing, Customer Experience, Inbound Marketing
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don’t give prospects and customers a good...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
by David Smith | Aug 24, 2017 | Content Marketing, Customer Experience
4 Key Differences Between Customer Experience and Customer Service By David Smith CX Content Marketing Information technology businesses and almost every other type of small business are now keenly focused on customer experience. The emphasis on positive customer...
