by David Smith | Jun 25, 2019 | Marketing Strategy
Consulting firm marketing: An expense or investment? By David Smith Marketing Strategy Marketing Investment The “Marketing: Expense or Investment” question is direct. It gets to the heart of how your tech consulting firm views marketing. The answer, on the other...
by David Smith | May 28, 2019 | Inbound Marketing, Marketing Strategy
Marketing Strategy for Tech Consulting Firms — A Mystery No More By David Smith Marketing Strategy Strategy Elements Marketing A marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...
by David Smith | Apr 26, 2019 | Marketing Strategy
By David Smith CXContentMarketing Like strategy before tactics, a foundation must be built before the structure. This idea is especially true for your marketing system. We’ve all heard the quotes about the importance of the foundation; from business tycoon Richard...
by David Smith | Jan 28, 2019 | Branding, Content Marketing, Customer Experience, Marketing Strategy
No Marketing Regrets in 2019 By David Smith CXContentMarketing Search for quotes about regret, and you’ll find many. Millions in fact. “No Regrets” is a simple statement of positive spin on the many lessons we learn in life. It may only be my perception, but I hear...
by David Smith | Sep 26, 2018 | Inbound Marketing, Marketing Execution, Marketing Strategy
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms, so you...
by David Smith | Jun 28, 2018 | Customer Experience, Marketing Strategy
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in hopes...
