The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Top 2 Reasons Why Content Is Key to Winning the SEO Game
Winning the SEO Game the SEO Game By David Smith CXContentMarketing Search Engine Optimization. SEO. Search Results. Page Rank. All of these terms point to one thing: getting found online. It’s an essential tactic for marketing success. Improving SEO is on nearly...
Brand Identity In Context
Your brand identity is impacted by many factors. This infographic illustrates how those factors, along with your message, evolve into the assets people recognize as your brand identify. Download this infographic: Brand Identity In Context
7 Signs You Need Done-for-You Marketing
Many small business owners like to think about marketing. They see their competition on page one of Google search results, and they think: I should be there. They see a competitor celebrating a big win, and they think: that should be our company. They see a...
The Small Business Guide to Better Local Rankings (The SEO Playbook)
If most or all of your business comes from customers living in your community, you need to get serious about local search and search engine optimization (SEO). If your business is not showing up in Google when your prospect does a search you are heading down a tough...
5 Reputation Management Actions Really Successful Small Businesses Use To Get On Google Page One
Before you read this article answer this question: Does your business show up on page one of Google searches? Not Sure? Do a search for your name. Your company name. Your product or service names. What you find on page one in the Google search engine results page...
Get Found Online: The Key to Ranking Your Business in Google
Google search results seem to rule the world. Showing up on page one is a must, and appearing in the Google 3-pack, those businesses listed on the Google map when you do a local search, can be the difference between a growing and thriving business and one that is...
How Content Can Be the Fuel for Your Marketing Fire
Few marketing buzzwords have had quite the staying power as “content.” Every marketer attempting to impress a client will cavalierly toss the word around in association with phrases like “inbound marketing” and “Search Engine Optimization” (SEO). But is it more than...
7 SEO Tips For Optimizing Your Online Press Release
Online press releases, when done effectively and for the right reasons, can bring your small business many types of media exposure. Online press releases were used for years by Internet marketing companies for SEO link-building purposes, but recent Google algorithm...
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We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.