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Marketing Makeover Step 4: Make Measurement Matter
The last step of your marketing makeover is determining if you are actually improving your marketing results. Measuring the effectiveness of your marketing is how you ensure your efforts remain cost effective and offer the greatest ROI. As we mentioned above, a...
5 Tech Consulting Marketing Predictions for 2021
2020 is coming to a close. Does 2021 offer opportunities or more setbacks? At Valens Point we’re “the glass is half full” optimists and we see great opportunity in the New Year. Think about these predictions as you go about your marketing planning for 2021: Increased Opportunity, Zoom Fatigue, Competition for Top Talent, and Wasted Budgets.
Undifferentiated vs. Differentiated Marketing Strategy: Which is Right for Your Business?
By David Smith Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. What is Differentiation? Marketing differentiation is the process of...
The First Step To Managing Risk Is To Identify Risk
A successful business is not perfect and risk free, nor is that a desirable goal. Artful management and growth, profitability, sustainability and risk are what creates a sellable business. But often its unmitigated risk that causes a good business to...
What’s the value of a business plan?
You don’t have to look far to understand why this question plagues so many. It really has to do with why folks get into business in the first place. The typical small business in America is started by someone who knows how to do something.It might be how to prepare...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
