Our Blog

The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.

3 Marketing Initiatives to Help Your Tech Consulting Firm Grow in 2020

by David Smith | Nov 25, 2019 | Branding, Content Marketing, Customer Experience, Lead Conversion, Lead Generation, Marketing Strategy

Tech Consulting Firms face many challenges in 2020. Lead generation and predictable revenue are among the top challenges firm will face. To meet this challenges firms should invest in three areas: Authority, Content, and Sales Process.

It’s All About Expectations: Tech Consulting Firms Should Have These 5 For Their Marketing System

by David Smith | Oct 29, 2019 | Execution, Marketing Strategy

Tech consulting firms should have high expectations for their marketing systems. These are the five (5) of the most important marketing expectations. How does your marketing system measure against these expectations?

Tech Consulting Firms Should Concentrate Their 2020 Marketing Planning In These 5 Areas

by David Smith | Sep 24, 2019 | Inbound Marketing, Marketing Strategy

Marketing planning for 2020 should begin well before the end of the year. These five topics will guide your planning efforts.

Marketing Execution Separates Tech Consulting Firms Winners from Losers

by David Smith | Aug 27, 2019 | Execution, Inbound Marketing

Strategy and planning are necessary, but they don’t get results. Marketing execution gets results.

Why Marketing Management Is Essential to The Success of Tech Consulting Firm Marketing

by David Smith | Jul 29, 2019 | Inbound Marketing, Marketing Strategy

Marketing Management answers the what, when, where, who, and why to create the marketing plan, calendar, and budget.

Consulting firm marketing: An expense or investment?

by David Smith | Jun 25, 2019 | Marketing Strategy

What camp are you in? Are you investing in marketing or see marketing as an expense? The question and mindset are critical for growth of tech consulting firms.

Marketing Strategy for Tech Consulting Firms – A Mystery No More

by David Smith | May 28, 2019 | Inbound Marketing, Marketing Strategy

Marketing Strategy for Tech Consulting Firms — A Mystery No MoreBy David Smith Marketing Strategy Strategy Elements MarketingA marketing strategy is necessary if you want to grow your business with predictable and repeatable marketing results. Whether you are a...

How to Build A Solid Marketing Foundation

by David Smith | Apr 26, 2019 | Marketing Strategy

By David Smith CXContentMarketing Like strategy before tactics, a foundation must be built before the structure. This idea is especially true for your marketing system. We’ve all heard the quotes about the importance of the foundation; from business tycoon Richard...

A winning combination: Content and CX

by David Smith | Mar 15, 2019 | Content Marketing, Customer Experience, Inbound Marketing

A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can't get away with having generic offerings or the lowest prices...