Design

The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.

Factors That Impact Brand

Factors That Impact Brand

Factors That Impact Your Brand By Martin Steinhobel Content Branding Design Your brand lives in the heads of people. So, while you have some influence over what or how people might feel about you, you do not have total control. That said, what you do have control...

What is a Brand?

What is a Brand?

What is a Brand? By Martin Steinhobel   Content Branding Design Brands, like reputations, live in the heads of people, but are built and driven mostly by visual elements that are associated with the brand. These visual elements – the brand identity – are not the...

About Valens Point

We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.