Design
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Factors That Impact Brand
Factors That Impact Your Brand By Martin Steinhobel Content Branding Design Your brand lives in the heads of people. So, while you have some influence over what or how people might feel about you, you do not have total control. That said, what you do have control...
What is a Brand?
What is a Brand? By Martin Steinhobel Content Branding Design Brands, like reputations, live in the heads of people, but are built and driven mostly by visual elements that are associated with the brand. These visual elements – the brand identity – are not the...
Branding for Technology Consulting Firms: An Overview
Branding for Tech Consulting Firms: An Overview By Martin Steinhobel Content Branding Design Success in technology consulting depends heavily on an ability to deliver results. This requires a high degree technical ability and reliable project management...
Brand Identity In Context
Your brand identity is impacted by many factors. This infographic illustrates how those factors, along with your message, evolve into the assets people recognize as your brand identify. Download this infographic: Brand Identity In Context
Is Your Marketing Message Working?
Is Your Marketing Message Working? By Martin Steinhobel Content Branding Design Is your sales cycle getting longer? Are you seeing fewer leads in your pipeline? Is it suddenly feeling like you are rowing against the tide? It could be the changing business...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
