Design
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Rebranding Your Tech Consulting Business
Brand is one of those words that has many meanings. Depending on who you ask, it is a mark on a beast identifying its owner, a mark on a product identifying the maker, or it is something much more intangible. Today attempts to define what a brand is, involve feels, emotions, perceptions.
Why Branding Matters
Why Branding Matters By Martin Steinhobel Content Branding Design We are visual creatures and what we see plays a natural part in what opinions we form. In this day and age, we are bombarded by visual stimuli and must discard a lot of what we are presented with...
Rolling Out Your New Brand Identity
Rolling Out Your New Brand Identity By Martin Steinhobel Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...
All About Brand Identity Deliverables
All AboutBrand Identity DeliverablesBy Martin Steinhobel ContentBrandingDesignWhile your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly don’t...
Understanding Design Projects
Understanding Design Projects By Martin Steinhobel Content Branding Design Developing a brand identity requires creativity. This can seem a bit mystifying, especially if you don’t consider yourself a creative type. How is the sausage made? What is involved?...
Developing a Design Brief
Developing a Design Brief By Martin Steinhobel Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the...
Choosing Who Does Your Branding
Choosing Who Does Your Branding By Martin Steinhobel Content Branding Design What are your options? When it comes to doing the work, you have a number of options, each with pros and cons. You might be tempted to have a student do the design work, or you might...
How to Decide What Needs to Get Done
How to Decide What Needs to Get Done By Martin Steinhobel Content Branding Design Review Your Existing Brand Identity Ever record the sound of your own voice, play it back and think “do I really sound like that?” Your brand is a bit like that: not exactly what...
Developing a Clear Message
Developing aClear MessageBy Martin Steinhobel ContentBrandingDesignNow that you have a good understanding of the factors that impact your brand, and a good understanding of your target market, it is time to develop a clear and concise message.Going through this...
Understanding Your Audience
UnderstandingYour AudienceBy Martin Steinhobel ContentBrandingDesignHaving taken the time to review the factors that impact your brand, it is now important that you take the time to develop a clear picture of who exactly your would-be customers are (your target...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
