Branding

Developing a Design Brief By Martin Steinhobel   Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the...

Choosing Who Does Your Branding By Martin Steinhobel   Content Branding Design What are your options? When it comes to doing the work, you have a number of options, each with pros and cons. You might be tempted to have a student do the design work, or you might...

How to Decide What Needs to Get Done By Martin Steinhobel   Content Branding Design Review Your Existing Brand Identity Ever record the sound of your own voice, play it back and think “do I really sound like that?” Your brand is a bit like that: not exactly what...

Developing aClear MessageBy Martin Steinhobel ContentBrandingDesignNow that you have a good understanding of the factors that impact your brand, and a good understanding of your target market, it is time to develop a clear and concise message.Going through this...

UnderstandingYour AudienceBy Martin Steinhobel ContentBrandingDesignHaving taken the time to review the factors that impact your brand, it is now important that you take the time to develop a clear picture of who exactly your would-be customers are (your target...

Factors That Impact Your Brand By Martin Steinhobel Content Branding Design Your brand lives in the heads of people. So, while you have some influence over what or how people might feel about you, you do not have total control. That said, what you do have control...

What is a Brand? By Martin Steinhobel   Content Branding Design Brands, like reputations, live in the heads of people, but are built and driven mostly by visual elements that are associated with the brand. These visual elements – the brand identity – are not the...