Branding

The Valens Point blog serves to deliver simple, effective,
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How to Differentiate your Tech Consulting Firm

How to Differentiate your Tech Consulting Firm

Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. But, in a market filled with other firms claiming to do the same things they do, swear to deliver the same benefit, and claim the same technology partners, differentiation may seem like a complicated task.

Why Branding Matters

Why Branding Matters

Why Branding Matters By Martin Steinhobel   Content Branding Design We are visual creatures and what we see plays a natural part in what opinions we form. In this day and age, we are bombarded by visual stimuli and must discard a lot of what we are presented with...

Rolling Out Your New Brand Identity

Rolling Out Your New Brand Identity

Rolling Out Your New Brand Identity By Martin Steinhobel   Content Branding Design The rollout of a new brand identity is an important milestone in any company’s history. A lot can go wrong, so some planning is a must. At a high level there are three stages:...

All About Brand Identity Deliverables

All About Brand Identity Deliverables

All AboutBrand Identity DeliverablesBy Martin Steinhobel ContentBrandingDesignWhile your brand identity will ultimately become more than a collection of brand elements (logos, business cards, collateral, etc.), this is how it starts out. And while you certainly don’t...

Understanding Design Projects

Understanding Design Projects

Understanding Design Projects By Martin Steinhobel   Content Branding Design Developing a brand identity requires creativity. This can seem a bit mystifying, especially if you don’t consider yourself a creative type. How is the sausage made? What is involved?...

Developing a Design Brief

Developing a Design Brief

Developing a Design Brief By Martin Steinhobel   Content Branding Design What are your options? Whether you decide to do all your re-branding work yourself or decide to engage a large design firm to do it for you, you should develop a Design Brief to guide the...

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About Valens Point

We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.

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