by David Smith | Feb 27, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
by David Smith | Aug 24, 2017 | Content Marketing, Customer Experience
4 Key Differences Between Customer Experience and Customer Service By David Smith CX Content Marketing Information technology businesses and almost every other type of small business are now keenly focused on customer experience. The emphasis on positive customer...
by David Smith | Mar 7, 2017 | Internal, Marketing Execution, Marketing Strategy
Coherent, comprehensive marketing systems are critical for small businesses, but developing these marketing systems requires skills that most small businesses owners don’t have. Why, then, would we argue that hiring an on-staff marketing specialist might be a...
by David Smith | Sep 20, 2016 | Customer Experience, Marketing Strategy
What makes a happy customer? It’s pretty easy to rule out aggressive sales pitches, self-indulgent blog posts, and poor customer service. Most businesses know this, and seek to – at the very least – be responsive to the needs of their patrons through good customer...
