by David Smith | Jul 27, 2018 | Content Marketing
How Content Helps You Educate Your Audience By David Smith CX Content Marketing According to a Gartner study, by 2020 (that’s only two years away) customers will manage 85% of their relationship with a company without talking to a human. That’s a whole lot of...
by David Smith | Jun 28, 2018 | Customer Experience, Marketing Strategy
Should Your Tech Consulting Firm Invest in Customer Experience? By David Smith CX Content Marketing Many tech consulting firms struggle with determining their best marketing investment. Some suffer from shiny-object syndrome (jumping on a marketing bandwagon in hopes...
by David Smith | May 30, 2018 | Customer Experience, Lead Generation, Marketing Execution
Hope or Confidence: Which word best describes your referral marketing? By David Smith ContentMarketingReferrals When you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
by David Smith | May 25, 2018 | Content Marketing, Marketing Strategy
GDPR– What should you believe and do? By David Smith ContentMarketingTech I’m exhausted after just reading this title.Last week was a pure GDPR-fueled email delete-fest. Valens Point believes most small tech consulting firms have a minimal risk of running afoul...
by David Smith | Apr 18, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy shalt...
