by David Smith | May 21, 2024 | Marketing Strategy
Chasing Short-Term Tactics Delays Growth By David Smith Are your marketing efforts not delivering growth? Maybe you are too focused on short-term tactics (gains) when you should be building long-term marketing success. Tech consulting firms looking to post big numbers...
by David Smith | May 1, 2024 | Marketing Execution, Marketing Strategy
Does Your Firm Need a Marketing Leader? By David Smith Your tech consulting firm needs a marketing leader who aligns marketing strategies with business goals and works to build awareness and trust that attracts new customers. This role extends beyond tactics—it...
by David Smith | Apr 16, 2024 | Marketing Planning, Marketing Strategy
Marketing Planning- Stakeholder Input: Customer Success Edition By David Smith Want valuable marketing plan input from Customer Success? Ask the right questions. Here’s a list of 20 to get you started. Input from your customer success (CS) leadership will improve the...
by David Smith | Jun 1, 2016 | Marketing Execution, Marketing Strategy
These are common questions that are asked when owners begin to consider the development of a marketing strategy. 1. Where can I find more information about marketing strategy? John Jantsch at Duct Tape Marketing is the absolute expert on small business marketing. His...
