by David Smith | Apr 16, 2024 | Marketing Planning, Marketing Strategy
Marketing Planning- Stakeholder Input: Customer Success Edition By David Smith Want valuable marketing plan input from Customer Success? Ask the right questions. Here’s a list of 20 to get you started. Input from your customer success (CS) leadership will improve the...
by David Smith | Dec 18, 2023 | Marketing Planning, Marketing Strategy
5 Marketing Planning Myths Tech Consulting Firms Believe (but shouldn’t if they want to grow). By David Smith Marketing PlanningMarketing Strategy There are probably a gazillion myths, excuses, and reasons why tech consulting firms ignore or disregard creating...
by David Smith | Dec 8, 2023 | Marketing Planning, Marketing Strategy
The 7 Deadly Sins of Tech Consulting Marketing Planning By David Smith Marketing PlanningMarketing Strategy Tech consulting firms must have effective marketing to accelerate growth, and effective marketing begins with a plan. Unfortunately, tech consulting firm...
by David Smith | Oct 6, 2023 | Marketing Execution, Marketing Planning, Marketing Strategy
Evaluating 2023 Marketing Performance By David Smith Marketing Planning Marketing Evaluation Q4 has arrived, and I’ve proclaimed October “National Marketing Plan Procrastination Month.” Every tech consulting leader and marketing director I know recognizes they are “on...
by David Smith | Jan 29, 2020 | Marketing Execution, Marketing Strategy
Three Essential Intangibles of Tech Consulting Marketing Plans By David Smith Marketing Plans Marketing Execution The marketing plan of a tech consulting firm frames the marketing goals and activities. The plans include the measurable objectives of the...
