by David Smith | Apr 3, 2017 | Internal, Marketing Execution, Marketing Strategy
One of the challenges of growing a successful business is exposed when owners answer this seemingly simple question: Why do people buy your product or service? Take a minute and think about your answer. Usually the answers I hear include something like these: Great...
by David Smith | Mar 7, 2017 | Internal, Marketing Execution, Marketing Strategy
Coherent, comprehensive marketing systems are critical for small businesses, but developing these marketing systems requires skills that most small businesses owners don’t have. Why, then, would we argue that hiring an on-staff marketing specialist might be a...
by David Smith | Nov 10, 2014 | Internal, Marketing Strategy
On November 10th the United States Marine Corps will turn 239 years old. The Marine Corp Birthday is an event celebrated and cherished by all Marines. On this day words like Honor, Duty, and Service will be spoken with reference to both the past and present....
by Martin Steinhobel | Apr 4, 2014 | Internal, Marketing Execution
A successful business is not perfect and risk free, nor is that a desirable goal. Artful management and growth, profitability, sustainability and risk are what creates a sellable business. But often its unmitigated risk that causes a good business to...
