by David Smith | Jan 30, 2018 | Customer Experience, Marketing Execution
You may have heard that Facebook recently made another update to its newsfeed algorithm. It was announced by Mark Zuckerberg in a Facebook post that you can read here. What was said? And, importantly, why should you care? In the post, Mr. Zuckerberg makes the case...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
by David Smith | Oct 30, 2017 | Inbound Marketing, Marketing Execution
Saying the words “marketing strategy” to the owner of an IT services company seems to bring all sorts of thoughts and emotions to the surface. Some are good. Recognition. Interest. Concentration. Some are bad. Boredom. Ignorance. And worst, fear. The right marketing...
by David Smith | Apr 3, 2017 | Internal, Marketing Execution, Marketing Strategy
One of the challenges of growing a successful business is exposed when owners answer this seemingly simple question: Why do people buy your product or service? Take a minute and think about your answer. Usually the answers I hear include something like these: Great...
by David Smith | Feb 17, 2015 | Marketing Strategy
I clicked my phone so I could see the time. It was 8:55. The meeting was set for 9:00. We had agreed to a Starbucks downtown that was close to both of our offices. I walked in the door cautiously, scanning the faces of the people near the door. I next searched the...
