by David Smith | Feb 20, 2019 | Content Marketing, Customer Experience, Inbound Marketing
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don’t give prospects and customers a good...
by David Smith | Jul 27, 2018 | Content Marketing
How Content Helps You Educate Your Audience By David Smith CX Content Marketing According to a Gartner study, by 2020 (that’s only two years away) customers will manage 85% of their relationship with a company without talking to a human. That’s a whole lot of...
by David Smith | Apr 18, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy shalt...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
