by David Smith | Jun 1, 2016 | Marketing Execution, Marketing Strategy
These are common questions that are asked when owners begin to consider the development of a marketing strategy. 1. Where can I find more information about marketing strategy? John Jantsch at Duct Tape Marketing is the absolute expert on small business marketing. His...
by David Smith | Nov 30, 2015 | Marketing Strategy
5 Tech Consulting Marketing Predictions for 2021 By David Smith As 2020 finally comes to a close (audible emotional responses are appropriate here – “Finally!”, “Thank God it’s over”, or “Hell Yes! We made it!”), tech consulting firms should look at their...
by ValensPoint | Jun 30, 2015 | Marketing Strategy
By David Smith Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. What is Differentiation? Marketing differentiation is the process of...
by Debra Mendes | Jan 20, 2014 | Marketing Strategy
Duct Tape Marketing Ever wonder why it's so hard to market your small business? You don’t have to look far to understand why this question plagues so many. It really has to do with why folks get into business in the first place. The typical small business in America...
