by David Smith | May 21, 2024 | Marketing Strategy
Chasing Short-Term Tactics Delays Growth By David Smith Are your marketing efforts not delivering growth? Maybe you are too focused on short-term tactics (gains) when you should be building long-term marketing success. Tech consulting firms looking to post big numbers...
by David Smith | May 1, 2024 | Marketing Execution, Marketing Strategy
Does Your Firm Need a Marketing Leader? By David Smith Your tech consulting firm needs a marketing leader who aligns marketing strategies with business goals and works to build awareness and trust that attracts new customers. This role extends beyond tactics—it...
by David Smith | Apr 25, 2024 | Lead Generation, Marketing Strategy
Why Tech Consultants Need to Ditch the Sales Funnel By David Smith The traditional sales funnel may hold your tech consulting firm back from realizing the full potential of client relationships. You should ditch it. The linear sales funnel model depicts the customer...
by David Smith | Apr 16, 2024 | Marketing Planning, Marketing Strategy
Marketing Planning- Stakeholder Input: Customer Success Edition By David Smith Want valuable marketing plan input from Customer Success? Ask the right questions. Here’s a list of 20 to get you started. Input from your customer success (CS) leadership will improve the...
by David Smith | Apr 9, 2024 | Marketing Execution, Marketing Strategy
Reasonable marketing expectations are required for marketing success By David Smith Tech and IT consulting firm leaders must set and manage reasonable marketing expectations. Reasonable expectations serve as guardrails, preventing the pursuit of unattainable goals,...
by David Smith | Mar 27, 2024 | Marketing Planning, Marketing Strategy
The Incredible Financial Value of Ideal Customers By David Smith When you have the discipline to focus strategy, marketing, and sales on ideal customers, it will have an extraordinary impact on your business. Tech consulting firms often take deals from technology...
