by ValensPoint | Jan 1, 2016 | Marketing Execution
The last step of your marketing makeover is determining if you are actually improving your marketing results. Measuring the effectiveness of your marketing is how you ensure your efforts remain cost effective and offer the greatest ROI. As we mentioned above, a...
by Martin Steinhobel | Apr 4, 2014 | Internal, Marketing Execution
A successful business is not perfect and risk free, nor is that a desirable goal. Artful management and growth, profitability, sustainability and risk are what creates a sellable business. But often its unmitigated risk that causes a good business to...