by David Smith | Jun 29, 2020 | Content Marketing, Marketing Execution, Social Media
Four New LinkedIn Features Your Tech Consulting Firm Should Explore By David Smith If your tech consulting firm is ignoring or underutilizing LinkedIn, you are at a severe disadvantage to firms that have mastered LinkedIn engagement and brand visibility....
by David Smith | Feb 26, 2020 | Marketing Execution, Marketing Strategy
The Three Components of An Effective Tech Consulting Firm Marketing System By David Smith Marketing Strategy Marketing Management Marketing Execution Tech consulting firms require an effective marketing system to thrive and grow. Without an effective marketing...
by David Smith | Jan 29, 2020 | Marketing Execution, Marketing Strategy
Three Essential Intangibles of Tech Consulting Marketing Plans By David Smith Marketing Plans Marketing Execution The marketing plan of a tech consulting firm frames the marketing goals and activities. The plans include the measurable objectives of the...
by David Smith | Sep 26, 2018 | Inbound Marketing, Marketing Execution, Marketing Strategy
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms, so you...
by David Smith | May 30, 2018 | Customer Experience, Lead Generation, Marketing Execution
Hope or Confidence: Which word best describes your referral marketing? By David Smith ContentMarketingReferrals When you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
by David Smith | Apr 18, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy shalt...
