by David Smith | Sep 26, 2018 | Inbound Marketing, Marketing Execution, Marketing Strategy
8 Reasons Why Your Firm Needs a Virtual Marketing Department By David Smith Content Marketing Not every tech consulting firm needs a marketing department. A disclaimer: Valens Point is a consultancy that provides marketing departments to tech consulting firms, so you...
by David Smith | Apr 18, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
Content fuels your marketing engine. By David Smith Content Marketing Tech If there were 10 Commandments for technology consulting firm marketing, “Thou shalt publish content” would probably be listed towards the top. Maybe right after “Thou marketing strategy shalt...
by David Smith | Feb 27, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
by David Smith | Nov 28, 2017 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
3 Ways a Marketing Strategy Benefits Your Consulting Business By David Smith Marketing Strategy The words “marketing strategy” are sometimes thrown around rather nonchalantly. Everyone seems to embrace the idea of creating and having a marketing strategy, but most...
by David Smith | Jan 1, 2016 | Inbound Marketing, Marketing Execution
Consistency is a key component of success in just about any undertaking. When it comes to marketing, the best way to ensure consistency is to systemize it. Your system is a set of actions that deliver consistent results: When you do A and B, you consistently get C....
by ValensPoint | Jan 1, 2016 | Inbound Marketing, Marketing Execution
Do you know who your ideal customer is? The answer to this question isn’t as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not “everyone who owns a car,” even though you likely...
