Lead Conversion
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Marketing Makeover Step 4: Make Measurement Matter
The last step of your marketing makeover is determining if you are actually improving your marketing results. Measuring the effectiveness of your marketing is how you ensure your efforts remain cost effective and offer the greatest ROI. As we mentioned above, a...
The First Step To Managing Risk Is To Identify Risk
A successful business is not perfect and risk free, nor is that a desirable goal. Artful management and growth, profitability, sustainability and risk are what creates a sellable business. But often its unmitigated risk that causes a good business to...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
