by ValensPoint | Jan 1, 2016 | Inbound Marketing, Marketing Execution
Do you know who your ideal customer is? The answer to this question isn’t as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not “everyone who owns a car,” even though you likely...
by ValensPoint | Jan 1, 2016 | Content Marketing, Marketing Execution
Think of the tagline or slogans used by companies you may know and admire. “When it absolutely, positively has to be there overnight” and “”The best part of wakin’ up is Folgers in your cup” and “Helping small businesses achieve consistent positive...
by ValensPoint | Jan 1, 2016 | Marketing Execution
The last step of your marketing makeover is determining if you are actually improving your marketing results. Measuring the effectiveness of your marketing is how you ensure your efforts remain cost effective and offer the greatest ROI. As we mentioned above, a...
by ValensPoint | Jun 30, 2015 | Marketing Strategy
By David Smith Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. What is Differentiation? Marketing differentiation is the process of...
