by David Smith | Jul 27, 2018 | Content Marketing
Identifying Your Strategic Content By David Smith Content Marketing Strategy Strategic content is content that provides the most significant value to your tech consulting firm. It’s the content that only your firm can produce. It’s unique. Strategic content is...
by David Smith | Jul 27, 2018 | Content Marketing
The Four Purposes of Content By David Smith CX Content Marketing Content marketing needs to be done intentionally and with purpose. That’s a concept that often gets pushed aside when the content discussion concentrates on content types, blogging, and content...
by David Smith | Jul 27, 2018 | Content Marketing
Case Study or Testimonial: Which one is better for conversion? By David Smith CX Content Marketing Case studies and project summaries may seem interchangeable. Both types of content serve as a way to show potential clients the types of services you offer, the...
by David Smith | Jul 27, 2018 | Content Marketing
10 Content Types Your Service Firm Needs to Master By David Smith CX Content Marketing Have you ever played craps? You know, the dice game impossible to miss in most casinos. It’s exciting to watch and often attracts a crowd when someone is beating the house. If you...
by David Smith | Jul 27, 2018 | Content Marketing
How Content Illustrates Your Firm’s Difference By David Smith CX Content Marketing Most tech consulting firms don’t understand what their customers are buying. Ask some firms what they believe the customer is buying and they’ll say the usual things; implementation,...
