by David Smith | May 21, 2024 | Marketing Strategy
Chasing Short-Term Tactics Delays Growth By David Smith Are your marketing efforts not delivering growth? Maybe you are too focused on short-term tactics (gains) when you should be building long-term marketing success. Tech consulting firms looking to post big numbers...
by David Smith | May 15, 2024 | Lead Conversion, Lead Generation, Marketing Execution
The Fortune is in the Follow-up By David Smith Tech consulting firms waste a lot of time, effort, and money on marketing, with lead generation being a prime example. How do I know? When I talk to some consulting firm leaders and ask them to describe the process that...
by David Smith | May 8, 2024 | Resources
Does Marketing Success Extend Beyond Leads? By David Smith Relying solely on leads as the metric for success can lead to missed opportunities and an incomplete marketing strategy. Tech consulting firm leaders must expand their thinking and integrate more comprehensive...
by David Smith | May 1, 2024 | Marketing Execution, Marketing Strategy
Does Your Firm Need a Marketing Leader? By David Smith Your tech consulting firm needs a marketing leader who aligns marketing strategies with business goals and works to build awareness and trust that attracts new customers. This role extends beyond tactics—it...
by David Smith | Apr 25, 2024 | Lead Generation, Marketing Strategy
Why Tech Consultants Need to Ditch the Sales Funnel By David Smith The traditional sales funnel may hold your tech consulting firm back from realizing the full potential of client relationships. You should ditch it. The linear sales funnel model depicts the customer...
