by David Smith | Nov 30, 2020 | Marketing Strategy
5 Tech Consulting Marketing Predictions for 2021 By David Smith As 2020 finally comes to a close (audible emotional responses are appropriate here – “Finally!”, “Thank God it’s over”, or “Hell Yes! We made it!”), tech consulting firms should look at their...
by David Smith | Oct 29, 2020 | Branding, Marketing Strategy
How to Differentiate your Tech Consulting Firm By David Smith Firms that establish a differentiation are more likely to achieve success. That includes financial success, customer satisfaction success, and marketing effectiveness success. What is...
by David Smith | May 11, 2017 | Customer Experience, Marketing Execution, Marketing Strategy
Customer experience, not customer service, can create fantastic outcomes for your business. Experience and service may sound like the same thing. Let me assure you; they are not. In the most general terms, experience includes pre-designed touch points, and service...
by David Smith | Apr 11, 2017 | Marketing Execution, Marketing Strategy
We all get the itch to tidy up our surroundings when the weather starts to turn in the spring. We sort through our things, tossing out what’s worn and tired, what doesn’t fit any more, what doesn’t reflect what we’ve become over the past year....
by David Smith | Dec 19, 2016 | Customer Experience, Marketing Strategy
Imagine social media is a street in your city or town. Let’s call it Social Media Avenue and make it a downtown street with familiarity and charm. A street you know well and are comfortable walking down any time of day. Have you got that picture in your mind? Good....
