by David Smith | May 30, 2018 | Customer Experience, Lead Generation, Marketing Execution
Hope or Confidence: Which word best describes your referral marketing? By David Smith ContentMarketingReferrals When you think of referrals are you (a) Hoping that some will show up in the lead report this month, or (b) Confident that your business will get a...
by David Smith | Feb 27, 2018 | Content Marketing, Inbound Marketing, Marketing Execution
There is an old saying that goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, this quote from John Wanamaker has been adjusted to “half my marketing is wasted.” and I have met technology consulting...
by ValensPoint | Mar 3, 2015 | Customer Experience, Marketing Strategy
Rely on Trust for Repeat Business Growth Businesses thrive when they have a large volume of return customers. These customers want to build a relationship, either personally or professionally, and demonstrate their interest by returning to your business instead of...
