by David Smith | Apr 11, 2017 | Marketing Execution, Marketing Strategy
We all get the itch to tidy up our surroundings when the weather starts to turn in the spring. We sort through our things, tossing out what’s worn and tired, what doesn’t fit any more, what doesn’t reflect what we’ve become over the past year....
by David Smith | Jan 1, 2016 | Inbound Marketing, Marketing Execution
Consistency is a key component of success in just about any undertaking. When it comes to marketing, the best way to ensure consistency is to systemize it. Your system is a set of actions that deliver consistent results: When you do A and B, you consistently get C....
by ValensPoint | Jan 1, 2016 | Inbound Marketing, Marketing Execution
Do you know who your ideal customer is? The answer to this question isn’t as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not “everyone who owns a car,” even though you likely...
by ValensPoint | Jan 1, 2016 | Content Marketing, Marketing Execution
Think of the tagline or slogans used by companies you may know and admire. “When it absolutely, positively has to be there overnight” and “”The best part of wakin’ up is Folgers in your cup” and “Helping small businesses achieve consistent positive...
by ValensPoint | Jan 1, 2016 | Marketing Execution
The last step of your marketing makeover is determining if you are actually improving your marketing results. Measuring the effectiveness of your marketing is how you ensure your efforts remain cost effective and offer the greatest ROI. As we mentioned above, a...
