by David Smith | Jan 15, 2017 | Content Marketing, Customer Experience, Inbound Marketing
Customer experience is the outcome of all of the interactions between your customer and your business. Interactions include awareness, discovery, nurturing, trust building, buying and value delivery. The purpose of crafting a customer experience is to create a...
by David Smith | Jun 1, 2016 | Marketing Execution, Marketing Strategy
These are common questions that are asked when owners begin to consider the development of a marketing strategy. 1. Where can I find more information about marketing strategy? John Jantsch at Duct Tape Marketing is the absolute expert on small business marketing. His...
