by David Smith | Mar 15, 2019 | Content Marketing, Customer Experience, Inbound Marketing
A remarkable experience By David Smith CXContentMarketing The customer experience, abbreviated as CX, is one of the most important characteristics of your company. In a crowded consulting market, firms can’t get away with having generic offerings or the lowest...
by David Smith | Feb 20, 2019 | Content Marketing, Customer Experience, Inbound Marketing
4 Customer Experience Focus Points By David Smith CXContentMarketing Customer Experience (CX) acts as a differentiator. It separates businesses in the same market and builds long-lasting customers. Did you know: If you don’t give prospects and customers a good...
by ValensPoint | Sep 9, 2015 | Customer Experience, Marketing Execution
Reports state that the buying decision is nearly 60% by the time a consumer contacts your business or another supplier. It’s common knowledge that the majority of consumers research a product or service before making a purchase decision. Your potential customers have...
by ValensPoint | Sep 2, 2015 | Customer Experience, Marketing Execution
Whether you like social media or not, it has become an absolute must-have if your business wants to build a truly competitive and innovative marketing strategy. Social media plans are no longer optional for brands, big or small, wanting to grow their market share and...
by ValensPoint | Aug 3, 2015 | Marketing Strategy
It’s not only big companies that need a marketing strategy; your startup cannot be without one. Just like a business plan, a marketing strategy will help you focus on where and how to spend your resources. While it cannot guarantee success, it does provide a clear...
