by David Smith | May 23, 2017 | Content Marketing, Customer Experience, Marketing Execution, Marketing Strategy
Content is the fuel of all marketing. It must exist for anything else to work. A website without content is a blank page — just as a printed marketing kit without content is just a folder. Content can be viewed in many ways. Think of the types: educational,...
by David Smith | Aug 18, 2015 | Customer Experience, Inbound Marketing, Marketing Strategy
If you are a software developer, you probably are not developing software for the pure joy of the exercise. You likely have a vision of marketing and selling the software product or solution you are building. Bridging the gap between software development and software...
by ValensPoint | Aug 3, 2015 | Marketing Strategy
It’s not only big companies that need a marketing strategy; your startup cannot be without one. Just like a business plan, a marketing strategy will help you focus on where and how to spend your resources. While it cannot guarantee success, it does provide a clear...
by ValensPoint | Jun 30, 2015 | Marketing Strategy
Customer and product knowledge are the building blocks of any successful business. When a business knows their services and customers well, an indisputable level of authority, authenticity and trust is built. This knowledge acts as a magnet for new and returning...
by David Smith | Apr 14, 2014 | Marketing Strategy
Confusion: 1. Lack of understanding; uncertainty. 2. the state of being bewildered or unclear in one’s mind about something. Tax: 1. A strain or heavy demand. 2. a sum of money demanded by a government Confusion Tax: The time and money wasted due to...
