by David Smith | Jan 16, 2016 | Marketing Execution
Growing a software startup can be a bumpy road. A few will thrive. Many others will fail. (They become those bumps.) Before you dive head first into a marketing strategy to grow your software startup, here are a few secrets to getting ahead and successfully gaining...
by David Smith | Nov 14, 2014 | Customer Experience, Marketing Execution, Marketing Strategy
I haven’t seen the movie Interstellar yet, but I did listen to an interview with Neil deGrasse Tyson (@neiltyson) about the blend of science and science fiction in the movie. Tyson is, according to Wikipedia, the Director of the Hayden Planetarium at the Rose Center...
by David Smith | May 27, 2014 | Marketing Execution, Marketing Strategy
The digital display made patience barely possible. 10 seconds. 9. 8. 7. 6. 5. My hand was already on the handle of the microwave, ready to open immediately upon reaching zero. 4. 3. 2. 1. Finally! The sound of completion brought about a Pavlovian response. Opening the...
