Inbound Marketing
The Valens Point blog serves to deliver simple, effective,
and affordable small business marketing advice.
Marketing Makeover Step 3: Consistency Wins the Marketing Game
Consistency is a key component of success in just about any undertaking. When it comes to marketing, the best way to ensure consistency is to systemize it. Your system is a set of actions that deliver consistent results: When you do A and B, you consistently get C....
Marketing Makeover Step 2: Taking Your Message to the Right People
Do you know who your ideal customer is? The answer to this question isn't as obvious as it seems. For example, if you developed a new navigation device for automobiles, your ideal customer is not "everyone who owns a car," even though you likely envisioned that when...
About Valens Point
We help early-stage tech companies accelerate growth by building brand credibility, establishing repeatable lead generation, and supporting sales and partner teams. The result — effective marketing up and running in a fraction of the time it would take to recruit, hire, and train an internal marketing team.
