by David Smith | Jan 30, 2016 | Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution, Marketing Strategy
As a software business owner, you’re in the business of satisfying customers’ needs, increasing sales, and growing your business. Although the road to increasing your software sales can be uncertain, you can send your sales soaring with a mix of a smart software...
by David Smith | Jan 16, 2016 | Marketing Execution
Growing a software startup can be a bumpy road. A few will thrive. Many others will fail. (They become those bumps.) Before you dive head first into a marketing strategy to grow your software startup, here are a few secrets to getting ahead and successfully gaining...
by David Smith | Oct 22, 2015 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
Is your marketing strategy musty, out of date, and leaving a bad taste in your mouth? It’s easy to understand how this happens. Does this sound like your business? You’re building the marketing plan for your IT or software company. The creative juices are flowing,...
by David Smith | Sep 17, 2015 | Inbound Marketing, Marketing Execution
Are you tired of reading about content marketing? Everyone is talking about viral content, beautiful visuals, flawless articles, detailed infographics, increasing article length and, of course, keywords, keywords and more keywords. There is a reason everyone is...
by David Smith | Aug 18, 2015 | Customer Experience, Inbound Marketing, Marketing Strategy
If you are a software developer, you probably are not developing software for the pure joy of the exercise. You likely have a vision of marketing and selling the software product or solution you are building. Bridging the gap between software development and software...
