by David Smith | Jan 30, 2016 | Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution, Marketing Strategy
As a software business owner, you’re in the business of satisfying customers’ needs, increasing sales, and growing your business. Although the road to increasing your software sales can be uncertain, you can send your sales soaring with a mix of a smart software...
by David Smith | Oct 22, 2015 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
Is your marketing strategy musty, out of date, and leaving a bad taste in your mouth? It’s easy to understand how this happens. Does this sound like your business? You’re building the marketing plan for your IT or software company. The creative juices are flowing,...
by David Smith | Sep 17, 2015 | Inbound Marketing, Marketing Execution
Are you tired of reading about content marketing? Everyone is talking about viral content, beautiful visuals, flawless articles, detailed infographics, increasing article length and, of course, keywords, keywords and more keywords. There is a reason everyone is...
by ValensPoint | Aug 27, 2015 | Content Marketing, Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution
Believe it or not, email marketing can help improve sales growth for your business. No doubt as a business owner or marketing professional you have recognized the potential email has a marketing tool. While no one can argue social media came along and stole a bit of...
by ValensPoint | Jun 25, 2015 | Content Marketing, Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution
In the year 2015, more consumers are looking online to find businesses to meet their products and service needs. While an SEO expert may tell you that they can help you show up in local search results, this is just the first step to building your total online...
