by David Smith | Oct 22, 2015 | Content Marketing, Inbound Marketing, Marketing Execution, Marketing Strategy
Is your marketing strategy musty, out of date, and leaving a bad taste in your mouth? It’s easy to understand how this happens. Does this sound like your business? You’re building the marketing plan for your IT or software company. The creative juices are flowing,...
by David Smith | Feb 24, 2015 | Marketing Strategy
In the hit movie American Sniper, Bradley Cooper, in the role of Chris Kyle, hears and repeats the axiom “aim small, miss small”. It is a core concept ingrained in the hero’s mind from an early age. This idea is strengthened when you think about how the “aim” concept...
