by David Smith | May 23, 2017 | Content Marketing, Customer Experience, Marketing Execution, Marketing Strategy
Content is the fuel of all marketing. It must exist for anything else to work. A website without content is a blank page — just as a printed marketing kit without content is just a folder. Content can be viewed in many ways. Think of the types: educational,...
by David Smith | May 11, 2017 | Customer Experience, Marketing Execution, Marketing Strategy
Customer experience, not customer service, can create fantastic outcomes for your business. Experience and service may sound like the same thing. Let me assure you; they are not. In the most general terms, experience includes pre-designed touch points, and service...
