Most tech consulting firm leaders think the same. They believe leads are the silver bullet that will slay the demon that has them marching in place and prohibiting growth. But when they turn thoughts into actions, they do all the wrong things. They believe tactics like video, cold calling, random sponsorships, and increased social media posting will propel their business.

They are wasting their time and money on marketing.

Marketing isn’t a single “thing”.

Marketing is a unified business system that delivers results using strategic thinking, thoughtful implementation, consistent execution, and data-driven optimization.

Stop Wasting Your Time & Money on Marketing

This guide emphasizes transforming marketing into a well-structured business system that drives growth and delivers consistent, measurable results. It provides a blueprint for building a saleable marketing capability that can be refined and improved as the firm grows.

• Creating A Strong Message That Resonates With Your Audience
• Define Your Marketing Strategy (What You’ll Do and What You Won’t Do)
• Identifying Marketing Goals, Actions, Campaigns, and Goals
• Building A Solid Marketing Foundation That Scales
• Content — Fuel for the Marketing System
• Lead Generation That Engages the Right Prospects
• Lead Nurturing Techniques That Keep You Top of Mind
• Marketing and Sales Alignment To Enable Customer Growth
• Measure What’s Important, not Just What’s Interesting.