Basic Department

Relax. Let Valens Point be your marketing department.

Strategy + Execution = Results.

How it works

Technology consulting companies are faced with two competing demands: mastering your craft to serve your customers and determining how to effectively be marketing your firm to get new ones.

Online marketing, content marketing, SEO, website design, reputation management and social media are all changing at an accelerating pace.  There are more tools, more plates to spin, and more choices to make. It can be overwhelming and confusing, especially when all you want is to serve your customers.

Your marketing department is an integrated set of components working in unison. Our team will work with you and your staff to define the right strategy and implement a system for consistent execution.

Your unique marketing strategy is constructed from understanding your ideal customer, developing a strong core message, ensuring brand consistency, identifying beneficial content, selecting the appropriate channels, illuminating your difference, and choreographing a customer experience that will attract, convert, and retain the customers you want.

A marketing plan, calendar, and budget are developed and presented to you for approval– you remain in control.

Consistent execution is carried out by a team of experienced marketers. We handle content development, social media posting, your newsletter and email, business listings, and review management.

STEP ONE
Define a unique marketing
strategy 
for your business.

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STEP TWO
Document a plan of action, calendar,
and budget for your marketing.

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STEP THREE
Execute your marketing plan.

 

 

Benefits

  • A strategic approach to marketing success
  • Consistent execution
  • Accountability
  • Dedicated marketing professionals
  • Lower cost/overhead compared to hiring a marketing team
  • Defined plan, calendar, and budget

The Basic Department Includes:

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Marketing Strategy
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Keyword Content Plan
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Editorial Calendar
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Email System
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Content Posts
(2 Per Month)
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Website (New WP)

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Key Metrics Reporting (Ongoing)

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Directory Management
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Social Media Posts
(30 Per Month)

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Review System
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Review Meetings (Monthly)

Not your style? Compare Departments!

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Featured Testimonial

“Having Valens Point help me take care of the marketing basics like blogs, social media, and email allows me to concentrate on my business and stop worrying about marketing details that were not getting done.”Bill Whittaker

Registered Architect, Bill Whittaker

Want to chat?

We’re here to help. Schedule a free consultation with a marketing expert today!

Contact Details

We would love to hear from you!

1818 Library Street
Suite 500
Reston, VA 20190

256 405 4346

info@valenspoint.com

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About Valens Point

We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.

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