Customer experience is the outcome of all of the interactions between your customer and your business. Interactions include awareness, discovery, nurturing, trust building, buying and value delivery. The purpose of crafting a customer experience is to create a positive emotional outcome that the customer associates with your business.

The customer experience is often referred to as the Buyer’s Journey.

Interested in finding out more about the customer experience and how it can be used as a strategic difference in your business.  Click here to download this ebook: How to Build a Remarkable Business by Focusing on the Total Customer Journey.

Customer Experience


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