by David Smith | Sep 17, 2015 | Inbound Marketing, Marketing Execution
Are you tired of reading about content marketing? Everyone is talking about viral content, beautiful visuals, flawless articles, detailed infographics, increasing article length and, of course, keywords, keywords and more keywords. There is a reason everyone is...
by David Smith | Aug 28, 2014 | Inbound Marketing, Marketing Execution
There was a time when I used to hear this common phrase from business owners and sales reps; “Just give me 15 minutes with a prospect, and I’ll make them a customer.” Their sales strategy could be summed up in two words: brute force. This strategy suffers from many...
by David Smith | Aug 1, 2014 | Content Marketing, Marketing Execution
The sale isn’t over until the customer receives value. Book Review: Duct Tape Selling Author: John Jantsch Duct Tape Selling is a valuable resource for anyone responsible for delivering revenue. It does not matter if you are an entrepreneur, a micro or small business...
