It’s been reported that the average adult makes around 35,000 decisions daily. If you are getting 8 hours of sleep (Oh, how I wish), that means during you 16 hours of awake time you are making over 2000 decisions every hour.
Some will be ordinary: What should I wear or what should I eat for breakfast? Some will be more important: Should we take on more customers?
If you are a small business owner, many of those decisions will be related to your business. Decisions involving staff, customers, operations, finance and many others are daily requirements for running business.
Marketing decisions are also included and will are some of the most important.
But let’s face it, some of these decisions will be wrong.
It’s said that learning from mistakes is essential to success. What often is not added is that if you can learn from the mistakes of other, you can save yourself a lot of time, money, and frustration.
A marketing mistake I see repeated by so many business owners is jumping from one marketing tactic to another with no clear understanding of why the new “bright shiny thingy” will be better than the last. The thought (or lack of) seems to be “it’s new, and everyone else seems to be doing it. I should too”. That is a big mistake. Without understanding why you should spend your marketing dollars doing something, your expectations of the results, and how you’ll measure you are likely to be disappointed. When that happens, guess what? You’ll jump to the next “bright shiny thingy”.
I see the cycle repeated over and over, much to the delight of the companies selling this month’s “bright shiny thingy”.
Did you make marketing mistakes in 2014?
Want to NOT make those same marketing mistakes this year?
Spend time concentrating on marketing strategy first – before making the decision of which marketing tactic you’ll use. You will save yourself time, money, and lots of frustration.
Not sure where to start? Give us an email or call. We will be happy to help you reduce your marketing mistakes and achieve meaningful results from your marketing efforts in 2015.