How To Build A Remarkable Business By Focusing On The Total Customer Experience

Download our free guide to build out a total customer experience

How to build a remarkable business ebookWe have all heard about the sales or marketing funnel which is focused on getting leads.  In this eBook you will learn about the concept of The Marketing HourglassTM which focuses on the total customer experience – not just getting your prospects to buy.


There are 7 touch points discussed in this eBook:

  1. Know – Your ads, articles, and referred leads
  2. Like – Your web site, reception, and email newsletter
  3. Trust – Your marketing kit, white papers, and sales presentations
  4. Try – Webinars, evaluations, and nurturing activities
  5. Buy – Fulfillment, new customer kit, delivery, and financial arrangements
  6. Repeat – Post customer survey, cross selling, and quarterly events
  7. Refer – Results reviews, partner introductions, peer 2 peer webinars, and community building
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