- What is customer experience?
Customer experience is the outcome of all of the interactions between your customer and your business. Interactions include awareness, discovery, nurturing, trust building, buying and value delivery. The purpose of crafting a customer experience is to create a positive emotional outcome that the customer associates with your business.
The customer experience is often referred to as the ... Read more
- How do I generate more business with current customers?
Repeat customers are a vital measure of a successful business. Building customer loyalty doesn’t happen by accident and should be a defined goal of your marketing strategy. Understanding your customers (the demographic aspects) and why they do business with you (the psychographics aspects) is essential in earning repeat business and to establishing the right marketing ... Read more
- What’s the value of a business plan?
The value of a business plan goes beyond a written document with the typical content: vision, purpose, sale and marketing plans, operation models and cash flow projections.
The real value is in the process the business owner goes through to get the plan. The analogy that business plans are like road maps is mostly right. Roadmaps ... Read more