by David Smith | Jan 30, 2016 | Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution, Marketing Strategy
As a software business owner, you’re in the business of satisfying customers’ needs, increasing sales, and growing your business. Although the road to increasing your software sales can be uncertain, you can send your sales soaring with a mix of a smart software...
by ValensPoint | Aug 27, 2015 | Content Marketing, Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution
Believe it or not, email marketing can help improve sales growth for your business. No doubt as a business owner or marketing professional you have recognized the potential email has a marketing tool. While no one can argue social media came along and stole a bit of...
by ValensPoint | Jun 25, 2015 | Content Marketing, Inbound Marketing, Lead Conversion, Lead Generation, Marketing Execution
In the year 2015, more consumers are looking online to find businesses to meet their products and service needs. While an SEO expert may tell you that they can help you show up in local search results, this is just the first step to building your total online...
by Martin Steinhobel | Jul 2, 2014 | Lead Conversion, Marketing Strategy
Sales tools are “a dime a dozen” as common as “fish in the sea” and as easy to get as “low hanging fruit” they all claim to give you access to. Substitute your own cliché into the mix and it will work. You get the picture; sales tools are abundant. If you are in...
by David Smith | Mar 31, 2014 | Lead Conversion, Lead Generation, Marketing Strategy
Repeat customers are a vital measure of a successful business. Building customer loyalty doesn’t happen by accident and should be a defined goal of your marketing strategy. Understanding your customers (the demographic aspects) and why they do business with you (the...
