Branding Program
You work hard – but are you getting
the visibility that you deserve?

Our branding program is designed to deliver results.

We help you develop a clear message and build out a compelling brand identity to showcase your talents and supercharge your business.



Understanding what you want your brand to say about you (and who you want to notice it) is critical.
So this is where we start: by building a solid foundation on which to base your brand identity.


All brand identity choices can then be driven by your underlying message. Creating a compelling and relevant message will allow you to develop a brand that is uniquely yours.



Having created the assets that make up your new brand identity, we plan the roll out and effective implementation.

How It Works


Outline why a brand refresh is necessary for you

Analyze your current message, brand, and competitors

Interview key employees and customers

Describe your target market: the benefits, capabilities,
and value proposition



Conduct design research and ideate

Refine options: review, revise, finalize

Create necessary brand identity elements

Establish style guidelines for your new brand



Develop communication plan and rollout guide

Prepare and export assets for widespread use

Order signage, stationery, logo wear, and collateral

Update website and social media


Finally, branding focused on tech consulting

Everyone claims to provide excellent services and spectacular customer support– so how do you stand out from the crowd?

We understand technology consulting and the business of getting things done. Our background in the field ensures that our final design approach is tailored to your business.

This eBook provides you with the perfect introduction to branding, and is written specifically for tech consulting businesses like yours.

Take your company to the next level


Featured Testimonial

“The Valens Point team led us through their market research and brand development process, then got to work. In a matter of weeks, we had the marketing assets we needed and were ready to introduce [Medarcus’] SurePatient to the market.”

Varna Kadambari

CEO, Medarcus

Contact Details

We would love to hear from you!

12110 Sunset Hills Road
Suite 600
Reston, VA 20190

256 405 4346

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About Valens Point

We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.

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