You work hard – but are you getting
the visibility that you deserve?
Our branding program is designed to deliver results.
We help you develop a clear message and build out a compelling brand identity to showcase your talents and supercharge your business.
Understanding what you want your brand to say about you (and who you want to notice it) is critical.
So this is where we start: by building a solid foundation on which to base your brand identity.
All brand identity choices can then be driven by your underlying message. Creating a compelling and relevant message will allow you to develop a brand that is uniquely yours.
Having created the assets that make up your new brand identity, we plan the roll out and effective implementation.
Outline why a brand refresh is necessary for you
Analyze your current message, brand, and competitors
Interview key employees and customers
Describe your target market: the benefits, capabilities,
and value proposition
Conduct design research and ideate
Refine options: review, revise, finalize
Create necessary brand identity elements
Establish style guidelines for your new brand
Develop communication plan and rollout guide
Prepare and export assets for widespread use
Order signage, stationery, logo wear, and collateral
Update website and social media
Finally, branding focused on tech consulting
Everyone claims to provide excellent services and spectacular customer support– so how do you stand out from the crowd?
We understand technology consulting and the business of getting things done. Our background in the field ensures that our final design approach is tailored to your business.
This eBook provides you with the perfect introduction to branding, and is written specifically for tech consulting businesses like yours.
Take your company to the next level
“The Valens Point team led us through their market research and brand development process, then got to work. In a matter of weeks, we had the marketing assets we needed and were ready to introduce [Medarcus’] SurePatient to the market.”
We would love to hear from you!
12110 Sunset Hills Road
Reston, VA 20190
256 405 4346
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About Valens Point
We help technology services organizations grow by putting into action a marketing system containing the right balance of strategy, technology, process, and expertise that will get results.